Someone said that Paramount went to the well one too many times and our show just happened to be that walk to the well. I tend to agree with that. I don't think our numbers were really that much worse than Voyager or Deep Space Nine -- they were all in the same ballpark -- but the cost-to-viewer ratio of Star Trek reached a point when we were making Enterprise where it was no longer satisfactory to the studio. Star Trek was no longer cost effective.
Ultimately, that was what they were looking for. There was no point to go five years -- if you were going to go five years you were going to go seven. There's nothing for them -- they were going to get their package.
I don't know exactly when they tuned out, but they did, obviously, somewhere along season one or two. We had a great season last year with the Xindi storyline and we still weren't able to get them back. For network shows, it doesn't seem particularly important for them to publicize the science fiction genre, or it wasn't that important for [UPN] to publicize our show. They sort of let that go and I don't think we had a lot of momentum in terms of backing from the network. But they have their own concerns. So I think it was a combination of things. I think different camps weren't in sync at the right time to draw in people.
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